“Yunpufa”, the Pu’er tea brand under Tianda Group, participated in the 2026 China (Shenzhen) International Spring Tea Industry Expo held at the Shenzhen Convention & Exhibition Centre from July 3 to 5. The expo brought together over a thousand tea enterprises under the theme “Tea Without Boundaries,” guiding the industry to explore new frontiers in quality, consumption, and market development and advocating for high-end tea to move beyond collector circles and return to everyday drinking. Aligning with this core theme, Yunpufa delivered a systematic presentation of its brand development philosophy across three dimensions — tasting standards, consumption scenarios, and industrial symbiosis — to popularize high-end ancient tree Pu'er tea through artisanal quality and innovative craftsmanship
Image 1: The 2026 Shenzhen Spring Tea Expo themed “Tea Without Boundaries.”
Leveraging its long-term investment and cultivation of scarce ancient tree resources, Yunpufa has built a comprehensive product matrix of ancient tree Pu'er teas covering major core micro-regions. At the expo, in addition to highlighting its flagship auction-grade teas — 21191 and 21193 King of Yiwu (Blue Label) — the brand also displayed rare famous mountain ancient tree teas such as Laobanzhang, Mansong Prince Mountain, and Yibang Cat Ear. By establishing a systematic tasting standard, Yunpufa aims to break the current market situation where ancient tree Pu'er tea lacks clear, unified evaluation criteria, enabling consumers to clearly perceive the unique terroir value of ancient tree teas from different production areas and broadening public understanding of their quality.
Image 2: Yunpufa displays its ancient tree Pu'er tea product matrix at the expo.
Addressing the long-standing industry pain point that ancient tree Pu'er tea has high barriers and is difficult to enter ordinary consumption scenarios, Yunpufa launched “Disassembled Single-Serve Tasting Packs” for its rare micro-region mountain teas. This innovation scientifically portions auction-grade ancient tree Pu'er cakes (often priced at tens of thousands each) into standardized independent single-steep servings. Presented in a convenient “pocket tea” format, it removes the collector-only perception of ancient tree tea and returns the focus to its essential drinking value. By breaking down consumption scene limitations, it truly realizes the goal of “bringing high-end tea to more people’s tea tables.”
Image 3: Yunpufa launches “Disassembled Single-Serve Tasting Packs” of ancient tree Pu'er tea.
The 2026 Shenzhen Tea Expo has successfully concluded, but Yunpufa’s industrial innovation efforts continue. Relying on its source tea mountain resources and its parent company Tiantai Group’s pharmaceutical-grade quality control system, Yunpufa will continue to deepen its “High-End Tea for Everyday Life” strategy. It will connect end consumers and channel partners through stable and consistent high-quality standards, building a reliable two-way industrial bridge and jointly promoting the high-quality development of China’s tea industry.
About Yunnan Pu’er Tea Developments Limited
Yunnan Pu’er Tea Developments Limited (Yunpufa Company) is a Yunnan-based wholly-owned subsidiary of Tianda (China) Limited. It is primarily engaged in the investment and development of Pu’er tea business.
Based in Yunnan Province, the place of origin of Pu’er tea, Yunpufa Company leverages the essence of the earth and the agglomeration of mastery techniques to carry out research and development as well as sales and promotion of Pu’er tea products including the traditional Pu’er tea series “Chinese Dream Tea you in 2049”, “Intermediate Aroma Tea you in Beautiful Times”, “Good Fortune Tea you in a Happy Life”, health-preserving Pu’er tea, FMCG Pu’er tea and others. Based on inheritance and innovation, the company aims to establish a brand-new marketing system, forging the new brand of Pu’er tea “Yunpufa”, actively promoting Pu’er tea culture and endeavoring to foster Pu’er tea to become the “National Tea”.
Media Enquiries
Yunnan Pu’er Tea Developments Limited
Corporate Communications
Tel: +852 2295 0303 Email: corpcomm@tianda.com
https://www.yunpufa.com.hk/ (Hong Kong)
https://www.yunpufa.com (Mainland China)
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